There is an unfortunate misconception out there that women cannot be fashionable in the workplace. Some seem to think that women will look like they care more about what they’re wearing than their work. This is completely 100% not true. Women can absolutely be taken seriously while also flaunting chic, professional style. (See Audrey Gelman‘s latest feature in Vogue)
25 Bedford founder, Keri Ferry, noticed she had two wardrobes – one for work and another one for when she was off the clock. She also recognized the need for a brand that would allow busy women to quickly purchase staple pieces that could easily be mix and matched for an endless supply of fashionable, work-appropriate looks. With 25 Bedford, women can build a versatile closet with items that can by styled to be business casual to fancier evening outfits.
Below are additional photos I took of her collection at a press preview event. I hope that it inspires you to step up your work game with these functional and fashionable pieces. Be sure to check out their lookbook and blog to see the endless ways you can style and pair her clothes.
